AppsFlyer Launches Next in Marketing
AppsFlyer, the global leader in mobile attribution, today announced the launch of Next in Marketing, the company’s new industry podcast. Hosted by Mike Shields, a former Editor at the Wall Street Journal,...
Tag: Performance & Attribution
432 results found
BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue
BounceXÂ (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers...
PPT Solutions Announces Casey Kostecka as Senior Vice President
PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, formally announced today the addition of Casey Kostecka as Senior Vice President of Enterprise Solutions and Marketing. A...
Tinuiti announces new Walmart Ecommerce Acceleration Program supported by proprietary...
Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative...
GDR welcomes Roni Millard, the marketing leader, to help to...
Roni Millard, the former GM marketing of InfoTrack and CM050 honorary, has stepped up to take on the executive leadership of managing director of GDR to build out the agency...
Aprimo and SDL get into a Strategic Alliance to help...
The intelligent content and language company, SDL has formed a strategic alliance with Aprimo, the industry-leading provider of digital asset management solutions and solutions for optimizing the brand experience. SDL...
NP Digital Announces New CEO Michael Gullaksen
NP Digital, a leader in performance marketing, announced today that Michael Gullaksen has joined the agency as its CEO. Gullaksen, former President of iProspect and CEO of Covario (acquired by...
Unilever’s changing BMI while maintaining spends on marketing
Unilever, the transnational consumer goods giant is maintaining the spends on marketing is rethinking the way it is to be used to ensure the effectiveness of the same. The company...
Tickr Introduces COVID-19 Brand Risk Monitor
Tickr, the cloud analytics platform for agencies and brands, today introduced the COVID-19 Brand Risk Monitor, a crisis communications management solution that helps agencies track the impact of the global...
Merkle Appoints Craig Dempster as Global CEO
Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Craig Dempster to global CEO, effective June 1, 2020. A Merkle veteran, Dempster has held the role...
