Acrolinx is revolutionizing strategy-aligned content creation company welcomes enterprise SaaS veteran Volker Smid as new CEO
Acrolinx, the company whose AI-powered SaaS platform is reforming strategy-aligned content creation, today announces that it has named Volker Smid as Chief Executive Officer. Smid brings a proven track record of scaling SaaS-based organizations and will lead the next phase of the company’s accelerating growth and product advancement.
The Acrolinx platform utilizes AI and natural language processing to align content execution with strategy at many of the most well-known brands around the world. Acquired by German private equity firm Genui Partners, in 2017, the organization has redeveloped its management team, seen an increase in the demand for its solution, and continued the evolution of the product. Acrolinx features automation and deep, actionable content engine analytics, today, that assists brands such as Amazon, Microsoft, Citibank, and Google to deliver better content, faster and at scale.
Patrick Gehlen, managing partner at Genui Partners said “2019 has seen Acrolinx enter our next phase of growth. We are excited to welcome Volker as Chief Executive Officer to lead the company into and through our exciting upcoming opportunities.”
Smid, recently the CEO at Searchmetrics, has been hired after an extensive search. He brings an abundance of experience driving and scaling software businesses of all sizes. In his career, he has held leadership positions at Holtzbrinck Publishing Group, Novell Inc., Hewlett-Packard GmbH, BITKOM, Parametric Technology (PTC), and POET Inc. Smid represents the last update to the management organization, which has encountered positive change throughout the last couple of years.
Volker Smid said that getting to know both Acrolinx and their product for more than the past several months, he has seen the transformative power of adding AI-powered governance into an enterprise’s content operations. Acrolinx has a solid track record as an innovative company that delivers real, measurable impact for their customers. He was truly eager to join the team as it is well-positioned to continue to move the product and the market forward while accelerating the company’s growth trajectory.
