The strong proprietary martech portal LMap (Local Automation Platform) of Silvercrest is the only solution that gives brands the ability and permission to access and manage all of their media and marketing requirements of their brand, all from one portal, LMap. Now the martech news community reports that the company has launched Integrated Social Listening to this platform.
The platforms for social media management are typically designed in a way that they give users the ability of multi-unit social media management along with a secondary tier of several other services which helps the systems in positioning themselves as if they have a suite of several solutions in addition to their core offering and product. But more often than not these systems do not have those ancillary tools that are strong enough for continuing to cobble together the offerings of martech for creating a marketing technology stack that is cohesive and of service to the market needs and requirements.
Silvercrest on the other hand leverages its pre-existing social media management solution for now providing the basic underpinning of reputation management, social media listening.
The proprietary technology of the company is already powering the social media communications of the brands, and now the new tool, Social Media Listening Tool is designed to be able to interpret, learn, and track the details of what is being conserved in all different channels of social media. In addition to that, the brands are also given the ability of creating Listening Rules, for the purpose of ensuring that the brand responds and/or locates appropriately and in a timely manner.
Willian Rodriguez the President and Co-founder of Silvercrest stated that the firm strives for seeking ways to enable locations as well as local franchisees to converse with their users in such a way that meets the overall standards of the brand.
To know more about such martech news and information, stay tuned to the martech cube. Martech cube delivers regular updates about the latest trends and activities from the martech industry.
[easy-fans show_total=”0″ hide_title=”1″ columns=”2″ template=”metro” effects=”essbfc-no-effect”]
ABOUT THE AUTHOR
Chandrima Samanta
Content-Editor at MartechCube
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.
