A Non-Agency, a consumer experience marketing consultancy based in New York City, has announced that it has been named to the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies, and has been ranked #413 for 2020. Companies that made the list, on average, grew six-fold since 2016 during a stretch when the economy grew just 15 percent. A Non-Agency’s revenue grew by 1,111% from 2016 through 2019.
A Non-Agency Founder and President Michelle Collins said, “We could not be more honored to have been named to the Inc. 5000. But this year, as a woman- and minority-owned business, this recognition takes on special meaning for us in the current environment.” A Tokyo native and New Yorker for the last 18 years, Collins is a recognized expert in digital content, consumer marketing, digital platforms, and experiential activations.
Collins says that A Non-Agency is at the forefront of what brands and big agencies define as the “new creative” for what consumer experience marketing looks like. Collins has sometimes been responsible for launching and delivering the first project in consumer experience marketing for big agencies.
“The biggest advertising agencies of record and luxury brands have taken notice of our business model and are shape shifting their services and experience design talent to identify and mimic what firms like ours have been crafting for several years,” she added.
When establishing her creative consultancy, Collins took her cue from the forward-thinking financial services and technology consulting industries where transparency, accountability, and a level of expectation have shaped how teams are managed and resources, tapped. “Our value paradigm is different. We believe in sharing. Talent are treated as experts with a contributing role from the very start versus after the fact. We remove the politics and care deeply about creating work we are proud of. Most importantly, I believe that you have to earn the trust of clients and likewise work hard to deliver value for the budgets they entrust to us. I look for exceptional people who are quality human beings with whom our team and the clients will feel confidence and supported by,” Collins explained.
“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”
Inc 5000 Methodology
The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.
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