Carson Group, a family of companies committed to being the most trusted for financial advice and guidance via service to both advisors and investors, today announced the acquisition of Mineral Interactive (“Mineral”), a...
Veritonic, the world’s first audio effectiveness platform, today announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The...
Demandbase, the leader in Account-Based Marketing (ABM), today unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers’ approach...
Invoca today announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively), along with support for Google Accelerated Mobile Pages (AMP)....
Email Marketing is a critical channel for marketers, allowing them to deliver timely, relevant content to subscribers. This is especially true during the holiday season, when email campaigns are typically...
SOCIALDEALER is pleased to welcome Jeff Clark to our family as Chief Sales Officer. Jeff is an automotive industry and military veteran. Perhaps best described by his heart for service, passion for...
Concentrix was positioned as a “Star Performer” in Everest Group’s Contact Center Outsourcing (CCO) – Service Provider Landscape with PEAK Matrix™ Assessment 2018. Concentrix showed market-leading year-on-year movement compared to...
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results...
Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance data from more than 400 billion video interactions, including scrolling,...
Ruder Finn announced today that it has acquired RLA Collective, a sales-driven integrated marketing agency specializing in health and wellness, including over-the-counter (OTC), nutritional supplement and medical device brands in North...
