AT&T, world’s largest telecommunications company, the second largest mobile telephone services provider in the United States is in talks with digital ad exchange Company AppNexus for a complete buyout at...
Here is a rundown of a daily recap of the important events that took place in the MarTech world last week: • Lenplum Buys Connecto’s Conversational Marketing Leanplum, the pioneer...
In April 2017, Twitter launched in-stream video ads for all advertisers with the help of its self-serve ad tool. This latest innovation is currently available to the advertisers in the...
Liveramp offered a people-based search targeting through Google about a year ago, now it is providing a similar kind of service for the Bing Search Engine. About a year past,...
Marketing, these days is not limited to black and white, digital, or billboards only. It has slowly crept into the world where influencers are the king. Influential Marketing has become...
Vista Equity Partners, a privately owned equity firm, is all set to buy a majority of stakes of a digital ad measurement firm, Integral Ad Science (IAS). The company was...
VuePlanner was launched on June 4, 2018, which is an authentic pre-buy planning software that can help brands and agencies advertise their products on the YouTube platform. Jeremy Stewart, SVP...
The beta-dispatch of Rivr was recently declared by Simplaex. Rivr is a new AI-fueled Audience Yield Manager that empowers SSPs and distributors to progress to a performance model based on...
Nanigans the pioneer in advertising automation software recently avails Snowflake Data Sharing to optimize campaigns for its advertisers. Snowflake Computing is a cloud computing company. With this joint venture, Nanigans...
With a steady growth in the investment in the digital audio advertising, Google’s Bid Manager is providing a great support for availing audio ads across several streaming services on a...
