Why Measured Marketing Triumphs Over Aimless Marketing
Advertising and campaigning are a major aspect of running a business. It is the very method through which a business proprietor hopes to bring in new customers to his trade....
Commerce & Sales
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Snapchat introduces new AR Lenses for its self-serve ad tool,...
Together with its latest AR ad progress, Snapchat is introducing goal-based bidding for e-commerce advertisers which will help them with conversions. During its rundown for the earnings for the first...
Frost & Sullivan Promotes Malaysia’s B2C E-Commerce Market in 2018
Though the Business to Consumer (B2C) e-commerce market of Malaysia observed a slight decline in Q1 2018 after a highly profitable quarter in 2017, it promises strong YOY Growth according...
Magnetic Launches Live Audiences- First AI-optimized Audience Segmentation Product
The Artificial intelligence (AI) platform Magnetic recently launched Live Audiences which is the “first AI-optimized audience segmentation product” in the industry. It would enable advertisers to customize their audience segments using predictive...
TVadSync Announces the Launch of Smart Tune-In Attribution
TVadSync has recently announced the launch of its cross-channel, multi-touch algorithm, Smart Tune-In Attribution. It would help the clients to optimize the influence of integrated TV and digital drive on...
Kaltura Acquires Video Startup Rapt Media
Kaltura which is a leading video technology provider acquired the video startup Rapt Media in May 2018. The interactive branching video technology offered by Rapt Media is used in personalized...
Outbrain Partners with IAS integration to Increase Brand Safety
Recently the U.S. Federal Reserve Bank issued a report which stated that evolution of bigger intensively capitalized buyers can actually help the farmers. According to the current scenario, the farmers...
Association of Lenovo DCG and GetIT Comms continues for the...
Association of Lenovo DCG and GetIT Comms continues for the second time. The GetIT Comms is the newly appointed marketing solution provider for Lenovo DCG. The company is now entitled...
What Oracle’s marketers are learning from machine learning
One of the most promising marketing trends of 2018 is the marketing application of machine learning. However, when compared to the other trends; machine learning is still relatively new. Oracle,...
Searching Blockchain FreeEed
Reading and searching the Blockchain will soon become easier as SHMsoft Inc. of Houston, Texas is announcing the new capability for its FreeEed tool. Mark Kerzner, the president of SHMsoft,...
