AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now in its seventh year, has seen substantial growth in the...
Varicent today announced that it has acquired the FunnelCake solution for the strategic expansion of Varicent’s sales performance management product line, helping clients maximize capabilities to Plan, Operate, and Pay. FunnelCake is a...
Yesterday, Adweek ranked Hawke Media no. 64 in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers—large and small, from all...
Oracle today announced the Oracle Cloud Observability and Management Platform, bringing together a comprehensive set of management, diagnostic, and analytics services that help customers eliminate the complexity, risk, and cost...
QuickPivot, the premier customer data platform for multichannel brands, and Direct Mail Manager, a software platform that automates the creation and delivery of personalized postcards, today announced a new integration that...
Unqork, the leading enterprise no-code application platform, and ForMotiv, a developer of digital behavioral data capture software and services, today announced a global partnership to deliver data capture capabilities and...
Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to...
Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has acquired Direct Options, a leading customer data, and analytics firm. This acquisition expands Vya’s marketing resource...
To help marketers better identify and reach B2B customers, Narrative, the enterprise data streaming company, announced they have integrated the industry-leading identity-driven mapping, segmentation, and authoritative B2B data assets of Stirista into the...
To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle today announced a series of new innovations within...
