NP Digital Announces New CEO Michael Gullaksen
NP Digital, a leader in performance marketing, announced today that Michael Gullaksen has joined the agency as its CEO. Gullaksen, former President of iProspect and CEO of Covario (acquired by...
Data Management
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Unilever’s changing BMI while maintaining spends on marketing
Unilever, the transnational consumer goods giant is maintaining the spends on marketing is rethinking the way it is to be used to ensure the effectiveness of the same. The company...
Tickr Introduces COVID-19 Brand Risk Monitor
Tickr, the cloud analytics platform for agencies and brands, today introduced the COVID-19 Brand Risk Monitor, a crisis communications management solution that helps agencies track the impact of the global...
Merkle Appoints Craig Dempster as Global CEO
Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Craig Dempster to global CEO, effective June 1, 2020. A Merkle veteran, Dempster has held the role...
Full Circle Insights Granted Patent for Groundbreaking Object Synchronization Technology
Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced that the company was granted U.S. Patent 10,599,620 entitled “Method and System for Object Synchronization...
Adverity Raises $30M in Series C Funding Round Led by...
Adverity, a leading force in marketing data intelligence and business ready data, today announced a Series C financing round of $30 million, bringing the total amount raised to $50 million....
Infogroup Strengthens Its Consumer Data Lead with Speedeon Data
Marketers will have a stronger sense of what their targets are ready to buy and when, thanks to a partnership announced today by Infogroup, a leading provider of data and data-driven...
Infogroup hired Robert Konkos as Vice President
Infogroup, a leading provider of data and data-driven intelligence solutions, has hired ad-tech innovator Robert Konkos to expand its agency services market footprint, the company announced today. Having driven growth throughout his career...
Zeotap launches Customer Intelligence Platform
Today, zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the...
LeadMD Recognized as Adobe Platinum Partner
LeadMD, the world’s leading performance marketing consultancy, today announced it has been recognized as an Adobe Platinum partner. This distinction is the highest tier achievable under Adobe’s Solution Partner Program,...
