The rise of marketing automation is inevitable. As more and more businesses are shifting online, marketers are looking for efficient and effective ways for marketing campaigns. Manual processes have to...
The paradigm has changed with customer service. Because of rising competition, shifting your thinking about customer service is as easy as calling it, the customer experience. Once you begin to...
Marketers everywhere are discovering the targeting powers of the current B2B marketing trend, Account-Based Marketing (ABM). In disparity to broadly-based lead generation, even anonymous leads from key accounts can have...
What is a Martech Stack? A Martech stack is a group of technologies a marketing team uses to execute their marketing campaign efficiently and effectively. Key functions of a fully...
Advertising on Spotify is turning into a successful strategy for many marketers. Spotify has already changed the way we consume music and audio content. It’s easier than ever to listen...
Fundamentally, independent adtech is a knowledge economy where your success rests on your data expertise and deep understanding of traffic. However, adequate results are impossible without the right tools —...
Websites live and die by their conversion rates as it is an indirect way of rating a website. Good conversion rates mean more sales and revenue through the website while...
Owning and managing a business is not an easy task. One has to be jammed up with ideas of marketing strategies and the right tools to make his/her business a...
The COVID-19 pandemic has thrown the world at a curveball this time, requiring entire industries to adapt faster than ever before to keep up with consumer needs while working from...
Juneteenth or the 19 June celebration is a holiday. The oldest and most famous holiday celebrates the end of slavery in the United States. Take the time to understand the...
