Everything Branding, an award-winning public relations, digital advertising, and e-commerce marketing agency, announced today the launch of its AEO Growth Program designed specifically for brands seeking to dominate Answer Engine Optimization (AEO), AI-driven search visibility, and LLM-powered product recommendations.
“As AI reshapes the way consumers search, press coverage has become the new SEO,” said Chelsea Gladden, CEO of Everything Branding. “With AI search engines and large language models (LLMs) like Gemini, ChatGPT, and Copilot now pulling recommendations from high-authority media sources, brands without press coverage risk becoming invisible online.”
Why AEO Matters More Than Ever
Recent studies underscore the rapid shift toward AI-powered search:
- 70% of AI-powered search results pull answers directly from press articles, according to a MuckRack study.
- 71.5% of consumers now report using AI tools for search, as reported by Search Engine Land.
- Google’s own Gemini AI prominently displays press-sourced answers at the top of results, highlighting the growing importance of securing editorial mentions over traditional keyword-based SEO.
Everything Branding’s AEO Growth Program helps brands strategically secure press placements that are indexed and referenced by AI-driven search engines, ensuring maximum online visibility in a rapidly changing digital landscape.
AEO-Optimized PR for the AI Era
Unlike traditional PR campaigns, Everything Branding designs editor-friendly stories tailored for LLMs and answer engines. This unique approach ensures that content is structured, keyword-rich, and optimized for machine learning models, resulting in:
- Higher rankings across AI-powered search platforms
- Increased mentions in LLM-generated product recommendations
- Sustained brand visibility across Gemini, ChatGPT, Copilot, Perplexity, and other AI search engines
“We developed our AEO Growth Program by studying editorial trends, LLM indexing patterns, and AI-powered search behavior,” added Gladden. “By helping brands secure high-authority press, we’re making sure their products and stories surface first when consumers ask AI-driven tools for recommendations.”
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