Award highlights company’s proven track record of customer success and long-term impact as a Medallia service partner for the world’s leading brands
Material, an intelligent growth company providing consumer data and insights, brand strategy and product innovation, is pleased to announce it received the Business Impact Award at the 2026 Medallia Experience conference in Las Vegas, NV. The Business Impact Award honors exceptional business results and value creation in the Medallia partner ecosystem.
“We’re thrilled to be named a Medallia Business Impact Award winner,” said Nicole Hauptman, VP of Experience Measurement at Material. “This honor is a testament to the impact our teams deliver for our clients through our strong partnership with Medallia. Together, we help organizations shape the future of experiences in an era when customer expectations and behaviors have never been more complex.”
Material helps businesses understand what drives people, how behaviors are changing and how to move them. The Business Impact Award reflects Material’s and Medallia’s shared commitment to enabling companies to capture, interpret and activate customer insights at scale – fueling more resonant experiences and driving customer lifetime value. As Medallia’s first and longest-running service partner, Material leverages the industry-leading platform to help brands develop, implement and activate innovative, impactful CX management programs.
“Sustainable, durable growth happens when organizations build customer intelligence into their decision-making,” said Oscar Yuan, Chief Strategy + Growth Officer at Material. “We’re grateful to Medallia for their partnership, and to our shared clients for their trust and commitment to leveraging human insights to drive better business decisions and better customer experiences.”
