Martech News

functions of public relations
PR

5WPR Completes 2nd London Exchange Program with Partner Agency, The PHA Group

5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., has successfully completed its second exchange … 0
customer experience services
Customer Experience, Service & Success

Buy-Now-Pay-Later Platform Afterpay Leverages Leanplum Technology

Leanplum, the leading multi-channel customer engagement platform, today announced that Afterpay, an innovative digital platform that offers interest-free installment plans for … 0
marketing automation platforms
Marketing Automation

True Influence Launches InsightBase 4.2

True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced InsightBase® 4.2, a single user interface for … 0
email marketing automation
Marketing Automation

Metadata.io Adds Bill Portelli to its Board of Directors

Metadata.io the AI-powered marketing operations platform Martech, announced it has added Bill Portelli to its Board of Directors. Portelli specializes in CEO mentorship, … 0
big data marketing
Marketing Analytics, Performance & Attribution

Affise Introduces Global Report on Ad Fraud in Performance Marketing for 2020: Statistics, Trends and Solutions

With billions of dollars turnover, digital advertising has become very attractive for ad fraudsters. The growing tendencies of advertising budget … 0
content marketing agency
Content Marketing

SDL Tridion Sites Named Most Scalable Web Content Management Platform

SDL (LSE: SDL), a global leader in content creation, translation and delivery, is pleased to announce that the latest release … 0
data science, bi tools
Business/Customer Intelligence & Data Science

New Models Help Marketers Comply With Looming CCPA Regulations

Prosper Insights & Analytics, who recently announced the launch of their Model Factory along with hundreds of privacy compliant audience models, has … 0
Influencers

Kindred app raises £2 million in seed capital

Kindred, a new platform that digitizes word-of-mouth recommendations on social media announced that it has raised £2.25 million in seed … 0
content marketing strategy
Content Marketing

PathFactory CEO Named to Tech 100 Executives List

PathFactory, one of the fastest-growing B2B marketing technology companies in North America, announced that its CEO, Dev Ganesan, was named … 0