Award-Winning Direct Response Marketing Agency Adds New Lead

Having established prominence as industry-leading direct response marketers and fundraisers in the political, nonprofit, cultural, and advocacy verticals, The Lukens Company (TLC) is today announcing the addition of John Cunneen to lead its growing Catholic practice.

Mr. Cunneen is the former President and CEO of The Cunneen Company. He has spent his career serving the Catholic Church and has raised hundreds of millions of dollars for Catholic Dioceses, Archdioceses, and communities.

“We are thrilled to have John with us!” said Walter Lukens, President and CEO of TLC. “John and I share a vision of bringing best-in-class fundraising and donor stewardship to the Church and its apostolates. More importantly, we are committed to using our deep experience in multichannel communication to support the Church’s evangelization efforts both here in the United States and across the globe.”

In his new role as Vice President of Catholic Institutions, Mr. Cunneen brings over 25 years of knowledge and experience in Catholic fundraising. A graduate of Babson College, Mr. Cunneen has spent his career partnering with over 250 Dioceses and Archdioceses across the country, building programs to achieve fundraising success in annual giving, major gifts, grant writing, development studies, and capital campaigns. True to his entrepreneurial spirit, Mr. Cunneen is credited with having launched one of the first e-giving products in the Catholic marketplace. He also authored a seminar series exploring the topic of Stewardship in today’s Catholic Church as well as “A Practical Guide to Stewardship in Today’s Catholic Church,” which is presently being used in hundreds of Catholic communities across the country.

“It is truly a privilege for me to join such a well-respected and passionate team,” said Mr. Cunneen. “I have been blown away by their knowledge and capabilities and am so excited for what we can now bring to the Church. It will be a game-changer not just in fundraising, but also in bringing Catholics of all generations to the Church during these uncertain times and in the future.”

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