PGi , the world’s largest dedicated provider of collaboration solutions, announced today the appointment of Mark Roberts, a proven marketing leader with over 25 years of experience in the technology industry,...
The 4A’s, the leading trade organization of marketing communications agencies, is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges...
Issuance, Inc. has announced that it is developing a platform that will give the increasing supply of digital securities offerings (DSOs) direct access to institutional and retail investors alike. Issuance will...
Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now...
The most essential and optimizing way to rule out all the sores and redefining your martech stack would be to firstly breakout of the legacy technologies. To break it down...
According to the latest updates to the app developer platform from Facebook, it is now establishing latest review processes for some Application Programming Interfaces. It was this Monday, that Facebook,...
Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to watch out. According to Gartner, “Make 2018 the year you...
Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the biggest age group that the brands need to divert their...
A good businessman will always tell you, “The customer always comes first”. This mantra is behind virtually every successful business or at least should be. Brand messaging and brand positing...
Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B marketers are scared off starting an ABM program as they...
