Litmus, a leader in email marketing and analytics, has released new testing recommendations to increase campaign performance and enhance collaboration capabilities to facilitate more efficient email creation. This martech news brings in a series of development in the martech arena with itself.
Erik Nierenberg, CEO, Litmus said that “At Litmus, our focus is to empower marketers to achieve the best possible results from their campaigns in less time. Our new data-driven recommendations remove the guesswork to give marketers the confidence that their campaigns will be successful in creating the right audience experiences.”
Litmus proprietary technology will proactively recommend email client and device testing based on account-specific Email Analytics data. This provides marketers with actual user insights during the pre-send process, which means they can design and test to ensure email campaigns effectively reach their subscribers. Ultimately, this helps improve the overall effectiveness of email campaigns and maintains the right brand experience across marketers’ most effective customer engagement channel.
To simplify the email production process further, Litmus has also expanded the capabilities of Litmus Proof, it’s email workflow collaboration platform that now supports email design files. Using Litmus Proof, marketers can eliminate time-consuming manual reviews, improving collaboration and consolidating feedback in a centralized tool during the design phase, as well as after the email has been coded.
- Proof Image Files: support for image files in Litmus Proof improves collaboration throughout the entire email workflow and eliminates the complicated process of reviews and approvals, from design mockup to final HTML email.
- Design Mockups: easily invite internal or external teams to an email design mockup for review, making it simple to take action, while also ensuring restricted, secure access.
Jamie Failor, digital developer of marketing strategy, Progressive Insurance said “Proof allows us to collaborate more effectively with all stakeholders, completely streamlining our email production process and reducing our average number of review cycles to just one or two per email. It lets us be nimble and work on multiple projects at the same time so we can meet all deadlines and hit send with confidence.”
