Adobe Empowers Brands to Deliver Fluid Experiences
Consumers lead busy lives, constantly on the go and changing devices and channels to get what they want, when they want it. We’ve come to expect experiences that make the...
Tag: marketing
160 results found
TripleLift and White Ops Partner to Fight Fraud in Native...
TripleLift, the world’s largest native advertising platform, today announced a partnership with White Ops to become the first native exchange to offer third-party verified pre-bid fraud prevention across its entire...
MadCap Software Gives Authors Flexibility to Create, Review and Deliver...
MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap Central May 2018 Release and MadCap Flare 2018 are now...
Adobe Gives Sneak Peek Into AI-Powered Analytics Projects
Adobe believes that AI and machine learning technologies are most valuable when it can amplify human intelligence. As the modern-day business environment becomes increasingly challenging, this will become a key...
The GDPR learnings that nobody told you about: Guidelines for...
Few changes over the last several years have as many practical repercussions on the way marketers do their job as GDPR. Our recent research into business readiness, run through Product...
Three AI marketing trends for brick-and-mortar retailers
It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years. That’s why it’s no surprise that Amazon is one of...
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference,...
Eight reasons why every small business needs to have a...
A blog is technically a base for customers to read all about their favourite companies and their news, while also grasping a better understanding of what they do and what...
Best practices for optimizing media-rich webpage speed
A visually rich brand website that engages visitors is a must-have in today’s crowded media environment. Consumer media consumption is rapidly shifting from text to visual images. Website content that...
More companies announce GDPR compliance efforts as the deadline for...
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools. With a little less than two months until the General Data Protection Regulation (GDPR)...
