[siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] “I believe it’s not about marketing technology but more about focusing on the critical business problems one is trying to solve and then finding the technology that will...
Brand perception, interaction with customers and use of digital technology in marketing and advertising channels are three essential pillars of successful business. Though these concepts are not new to the...
Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B marketers are scared off starting an ABM program as they...
Chris Stephenson, APAC Head of Strategy and Planning, PHD, recently came to India to confer the company’s vision for the future. He launched a book, Merge where he explored the relationship...
A quick look at the week where many companies adapted to the new General Data Protection Regulation(GDPR). TrustArc expanded the popular TrustArcConnect, a partner program to meet a tremendous growth...
Here’s latest NPR story where hospitals were geotargeted with personal injury attorneys to feed ads promoting lawsuits to the patients. Most of the US-based companies are opposing the new GDPR...
conDati, a startup dealing with futuristic data analytics declare its latest flagship service, conDati Marketing Anaytics that works on a unique approach to data analytics. Along with this, the company...
It is crucial for any business website to sustain the attention of the viewer long enough to convert the lead into a deal. Personalization of the content becomes vital under...
In simpler terms, if we ask, then how does the creative side of marketing get along and influence the part which is aligned with sales? This notion does need some...
“To err is human” PPC marketers are humans, so they tend to make mistakes in the campaigns. However, these mistakes can be discovered and rectified so as to enhance the...
