Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. Hence, it becomes essential to measure the return on investment...
Data Management
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Insights from State of CMO Report, 2018
The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well as focus on tech priorities, skill development, and procurement. Currently,...
Adobe adds Attribution IQ- A New Feature in the System.
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following customers, directing ads or assigning credit. Adobe is launching a...
Why Marketers and IT Experts Need to Work Together
Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they return. However, the fault lies not with the marketing department,...
Salesforce Incorporates Interaction Studio with Google Analytics 360
In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release added features to allow customers to use Marketing, Commerce and Service...
Do structure and process are sticking the marketing, technology, and...
Consumers wish to feel a human association with the brands they love. Whether or not it’s through empowering athlete endorsements like Nike or association with an ennobling founder like Virgin,...
Ctrip and iClick joined hands; outbound travelers are going to...
Here is good news for outbound travelers of China. iClick and Ctrip, both the market leader in their field joined hands to offer par excellence traveling experience to the consumers....
Independent Research Firm Recognizes Manthan as a Strong Performer in...
Manthan, the globally recognized innovator enabling next generation retailing with proven expertise in Advanced Analytics, announced that it has been recognized as a ‘Strong Performer’ in The Forrester Wave™: Customer Analytics...
Return Path Reaffirms Commitment to Equality and Diversity with Donation...
Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture. NEW YORK, June 12, 2018 — Email data solutions provider Return...
A Transformational End-to-End Platform Launched by Toluna, which gives Consumer...
Toluna, an industry leader provides the consumer insights for the on-demand economy, has undergone a corporate rebrand which highlights its value and market position. Going through the rebrand is signified...
