How Should the Retailers Deal with Gen Z Consumers?
Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should keep in kind while coping with Gen Z is they...
Data Management
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Akeneo launches new Product Experience Management (PXM) solution
Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product Experience Management). The new PXM solution enables retailers and brands...
How will technology change marketing in 2018?
We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the pulse of the customers and connecting with them. It provides...
Importance of Cross-Device Identification and its Use in Marketing
Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to watch out. According to Gartner, “Make 2018 the year you...
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. Hence, it becomes essential to measure the return on investment...
Insights from State of CMO Report, 2018
The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well as focus on tech priorities, skill development, and procurement. Currently,...
Adobe adds Attribution IQ- A New Feature in the System.
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following customers, directing ads or assigning credit. Adobe is launching a...
Why Marketers and IT Experts Need to Work Together
Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they return. However, the fault lies not with the marketing department,...
Salesforce Incorporates Interaction Studio with Google Analytics 360
In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release added features to allow customers to use Marketing, Commerce and Service...
Do structure and process are sticking the marketing, technology, and...
Consumers wish to feel a human association with the brands they love. Whether or not it’s through empowering athlete endorsements like Nike or association with an ennobling founder like Virgin,...
