Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM NEW YORK, July 12, 2018 /PRNewswire/ — Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the...
Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar 2017. The company increased quarter over quarter bookings by 2x...
Virtual Reality has been in the news in recent times. As a consumer technology, it still does not measure up to the smartphone technology because of the lack of numbers...
Though blessing to the marketing community, the opportunity of constantly and ever-changing MarTech landscape are always giving nightmares to the modern marketing people as the volume and diversity of technologies...
LinkedIn is a favorite social media channel having more than 560 million members. These members are spread all over the world and hence tend to exchange data in languages other...
Are you struggling with Account-Based Marketing (ABM)? Here are few crucial tips to get you started. It would help you to jump-start the transition from traditional to ABM. There are...
Here is a blog exclusively for the retailers in dealing with Gen Z consumers. The first thing which you should keep in kind while coping with Gen Z is they...
Akeneo announced updates and new products to its flagship PIM (Product Information Management) solution designed to enable enhanced PXM (Product Experience Management). The new PXM solution enables retailers and brands...
We are living in a digital world that has seen marketing take different forms. Marketing is all about understanding the pulse of the customers and connecting with them. It provides...
Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to watch out. According to Gartner, “Make 2018 the year you...
