Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B marketers are scared off starting an ABM program as they...
In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release added features to allow customers to use Marketing, Commerce and Service...
Marketing, these days is not limited to black and white, digital, or billboards only. It has slowly crept into the world where influencers are the king. Influential Marketing has become...
With a steady growth in the investment in the digital audio advertising, Google’s Bid Manager is providing a great support for availing audio ads across several streaming services on a...
Digital asset management (DAM) is considered the foundation of marketing technology (MarTech). It helps to develop rich media, videos, and pictures to be used in customer engagement. With the help...
The Gartner Digital Marketing Conference was held in San Diego, California in May 2018. Zanroo, which is the fastest-growing marketing technology startup in Singapore participated in it and promoted the concept...
Acquisition further enhances Deluxe’s suite of small business marketing solutions SHOREVIEW, Minn.–(BUSINESS WIRE)–Deluxe Corporation (NYSE: DLX) announced that it recently acquired 100 percent of privately held LogoMix, a Boston-based provider of...
Promises Industry’s First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey NEW YORK, April 30, 2018 (GLOBE NEWSWIRE) — Contently, the content marketing solution of choice...
NEW YORK–(BUSINESS WIRE)–Innovid, the world’s leading video marketing platform, today announced increased global expansion with the opening of its Singapore office and the appointment of industry veteran Henry Schenker to...
Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile advertising platform that utilizes the company’s proven location-targeting and campaign-optimization technology. Geolink enables users...
