Skills Shortage Surging among Marketers in Hong Kong
Since the industrial revolution in the 19th century, there has been a rising threat of machines replacing human labor. Similar sentiments are reflected by marketers in Hong Kong who view...
Tag: marketing
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How to Optimize your Tech Stack in Just 3 Steps
Technology has made our lives infinitely easier. It has literally pulled us out of the dark ages and thrust us into the new times. However, the new millennium too isn’t...
Salesforce Executives to Participate in Salesforce 360°
Salesforce, the pioneer in the CRM technology, has recently asked its top executives to participate in an upcoming investor’s event, Salesforce 360°. Polly Sumner, Chief Adoption Officer, and Tyler Prince,...
Creation, Operationalize and Maintenance of Target Account List
Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B marketers are scared off starting an ABM program as they...
Why Marketers and IT Experts Need to Work Together
Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they return. However, the fault lies not with the marketing department,...
Marketo Doubles its Size of Australian Operations
Marketo, the automation software giant, has recently decided to double its size of Australian operations to capitalise on the local popularity. The accession of marketing performance management software Bizible in April helped...
Ctrip and iClick joined hands; outbound travelers are going to...
Here is good news for outbound travelers of China. iClick and Ctrip, both the market leader in their field joined hands to offer par excellence traveling experience to the consumers....
Return Path Reaffirms Commitment to Equality and Diversity with Donation...
Support for Pioneers in Skirts documentary highlights Return Path’s ongoing efforts to build and maintain a “People First” culture. NEW YORK, June 12, 2018 — Email data solutions provider Return...
Chatbots: Latest traction gaining thing in Martech
Chatbots have created a lot of buzz in the IT and business, both industries. With the emergence of AI and Machine Learning implementation in the language processing and chatbot development,...
Vista to merge with Integral Ad Science by purchasing the...
Vista Equity Partners, a privately owned equity firm, is all set to buy a majority of stakes of a digital ad measurement firm, Integral Ad Science (IAS). The company was...
