An Insight on GenZ-Centric Marketing
Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the biggest age group that the brands need to divert their...
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Marketing Technology news and Martech Interviews
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A Four-Step Process to Make Brand Messaging more Customer-Centric
A good businessman will always tell you, “The customer always comes first”. This mantra is behind virtually every successful business or at least should be. Brand messaging and brand positing...
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. Hence, it becomes essential to measure the return on investment...
Conversational User Interfaces – Martech structuring into the routine
You have lost your way in the in a new town with no one to seek guidance from available nearby. What do you do now? The answer is elementary. Flip...
Ways of Incorporating Geofilters into Your Marketing Strategy
Currently, major business platforms are taking advantage of the newly launched location-based geo-filters or geo-location tags. The personalised screen of the geo-filters offers you to pinpoint potential customers in specific...
Salesforce Executives to Participate in Salesforce 360°
Salesforce, the pioneer in the CRM technology, has recently asked its top executives to participate in an upcoming investor’s event, Salesforce 360°. Polly Sumner, Chief Adoption Officer, and Tyler Prince,...
Insights from State of CMO Report, 2018
The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well as focus on tech priorities, skill development, and procurement. Currently,...
Financial Marketing Trends in 2018 – People are still not...
The 2018 Financial Marketing report states many bank and credit union strategies, priorities and challenges for the financial year. Even if thousands of financial marketing solutions out there, the report...
6 Steps for Marketers to Create a Better Customer Experience
Thom Gruhler, CEO at Fijuri recently shared his thoughts on why companies need to adopt a holistic approach rather than tactical approach when it involves improving a customer experience. Being...
Interview with the Chief-Product-Officer of Manthan, Sameer Narula
[siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] “The role of marketing leaders is changing – they are now defining innovative use cases that technology can enable, to provide the best value to their team and...
