Kiip, mobile advertising network company is currently writing an Anheuser-Busch audit trail to a public blockchain. Here all the stakeholders would be able to view entire data. Kiip is currently...
AT&T, world’s largest telecommunications company, the second largest mobile telephone services provider in the United States is in talks with digital ad exchange Company AppNexus for a complete buyout at...
Here is a rundown of a daily recap of the important events that took place in the MarTech world last week: • Lenplum Buys Connecto’s Conversational Marketing Leanplum, the pioneer...
Target account list is essential for a business to thrive and forms the foundation of Account-Based Marketing (ABM). Often B2B marketers are scared off starting an ABM program as they...
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following customers, directing ads or assigning credit. Adobe is launching a...
Right now, a lot of developments are going on in every field of business and technology. The marketing world is so vast and dynamic that it’s difficult to follow a...
Marketing experts constantly need to come with innovative, cutting-age marketing schemes for the purpose of reeling in more customers and at the same time, keep them engrossed. One such marketing...
In the Financial Year 2019, the social business software market is expected to reach annual revenue of $37 billion. The renowned news forecast agencies and market strategy firms project a...
Content marketing is currently taking centre stage in accelerating business. Skyword, the leading content marketing software provides marketers with sophisticated tools and resources to showcase their brands. Recently they have...
Advertising and campaigning are a major aspect of running a business. It is the very method through which a business proprietor hopes to bring in new customers to his trade....
