Chatbots: Latest traction gaining thing in Martech
Chatbots have created a lot of buzz in the IT and business, both industries. With the emergence of AI and Machine Learning implementation in the language processing and chatbot development,...
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Micro Influencers – Brand Ambassadors for Martech Industries
Marketing, these days is not limited to black and white, digital, or billboards only. It has slowly crept into the world where influencers are the king. Influential Marketing has become...
Vista to merge with Integral Ad Science by purchasing the...
Vista Equity Partners, a privately owned equity firm, is all set to buy a majority of stakes of a digital ad measurement firm, Integral Ad Science (IAS). The company was...
Martech success mantra: Be a marketing technology ‘investor’ not a...
The approach to integrate marketing technology determines its rate of success It is a common belief that buying latest technologies can take businesses to the zenith of success. It also...
Chatbot- a stellar marketing tool
We are living in an era where new innovations and cutting-edge technologies keep on hitting the market every now and then. Furthermore, it has become imperative for the businesses to...
The CEO of DeepBrain Chain attends live session of TokenClub
Yong He announced testing of real-life AI training model On 8th June 2018, Yong He, the CEO of DeepBrain Chain made an appearance as a guest on a live...
Google Uncaps Vendor limit for its CMP, Funding Choices
Google has recently bowed to the publisher’s pressure and has decided to uncap vendor limit for its consent management platform (CMP), Funding Choices. With this, the publishers can now obtain...
Frost & Sullivan Promotes Malaysia’s B2C E-Commerce Market in 2018
Though the Business to Consumer (B2C) e-commerce market of Malaysia observed a slight decline in Q1 2018 after a highly profitable quarter in 2017, it promises strong YOY Growth according...
A Transformational End-to-End Platform Launched by Toluna, which gives Consumer...
Toluna, an industry leader provides the consumer insights for the on-demand economy, has undergone a corporate rebrand which highlights its value and market position. Going through the rebrand is signified...
Scala Brings in Innovative Digital Ticketing Video Wall in Victoria...
Scala the member of leading digital marketing company STRATACACHE, delivers an interactive video wall which would work as an impressive vending machine and promotional surface at new Exhibition Road entrance in...
