Optimizing Martech needs a new systems mindset
A glance at the new version of Scott Brinker’s marketing technology landscape supergraphic will show that marketing technology solutions grow at a tremendous pace. The 2018 graphic has 27% technology...
Content & Experience
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The launch of the ‘Next Wave’
The Trade Desk, the demand-side platform has launched what it feels is the most significant product launch in its history. Aptly, it has named the launch as ‘Next Wave.’ It...
Importance of Cross-Device Identification and its Use in Marketing
Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to watch out. According to Gartner, “Make 2018 the year you...
iClick Interactive Associates with MezzoMedia to Target Chinese Audience for...
iClick Interactive Asia Group Limited, a dominant marketing technology company in China recently announced a joint venture with, MezzoMedia a pioneering digital marketing solution platform in Korea. This new association...
How to Optimize your Tech Stack in Just 3 Steps
Technology has made our lives infinitely easier. It has literally pulled us out of the dark ages and thrust us into the new times. However, the new millennium too isn’t...
An Insight on GenZ-Centric Marketing
Brands need to be constantly updated on the needs of the different demographics. After the millennials, the GenZ is the biggest age group that the brands need to divert their...
A Four-Step Process to Make Brand Messaging more Customer-Centric
A good businessman will always tell you, “The customer always comes first”. This mantra is behind virtually every successful business or at least should be. Brand messaging and brand positing...
Conversational User Interfaces – Martech structuring into the routine
You have lost your way in the in a new town with no one to seek guidance from available nearby. What do you do now? The answer is elementary. Flip...
Ways of Incorporating Geofilters into Your Marketing Strategy
Currently, major business platforms are taking advantage of the newly launched location-based geo-filters or geo-location tags. The personalised screen of the geo-filters offers you to pinpoint potential customers in specific...
Financial Marketing Trends in 2018 – People are still not...
The 2018 Financial Marketing report states many bank and credit union strategies, priorities and challenges for the financial year. Even if thousands of financial marketing solutions out there, the report...
