Whitepapers

 

Amazon Advertising Strategies in a Shifting Landscape

Are you scrambling to protect your profit margins on Amazon? Most brands and retailers are. These pa...

 

Tealium Newsletter featuring Gartner Research: Building a Foundation for a Data-Driven Customer Experience Future

The March 2020 Tealium Newsletter featuring Gartner Note, “Use Customer Data Management Technologi...

 

Future Proof Your Marketing Technology

Today’s marketers face a highly dynamic situation. Businesses needs to evolve as customers interac...

 

How Brands Can Prioritize Privacy in the Age of Data

Brands today know more about their customers than ever before, thanks to a massive, technology-drive...

 

Cash, card or data, how much do Consumers Value their Data?

Customer data is the most valuable asset to any brand, and a brand is only as strong as its customer...

 

CDP How What and Why

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personal...

 

Visitor Stitching: Identity Resolution for Cross Device Users

Tealium AudienceStream™ enables you to map a consumer’s journey to all of his or her devices for...

 

State of the CDP Report 2020: How Organizations Buy, Implement and Use CDPs

We asked over 300 U.S. marketing, analytics and data decision makers how they leverage CDPs today, t...

 

Producing Live 8K, 360-Degree Streaming Media Events

This custom white paper from Heavy Reading delves into a prime example of the rich new media technol...

 

OpenNESS and the Enterprise Edge

Enterprise customers expect to take full advantage of network function virtualization (NFV) on commu...

 

AI Monitoring of Network Health with Intel and SK Telecom

Watch this webinar with telecommunication giant SK Telecom to learn more about how Intel is partneri...

 

The Marketing Executive’s Guide to Leading Business Transformation

The only way for companies to overcome these challenges is through genuine business transformation. ...

 

The Impact of COVID-19 On E-Commerce GMV

The shift in consumer behaviour due to the COVID-19 crisis continues to affect brands and retailers ...

 

Forrester Study: Reinventing Workflows

The digital transformation imperative has entered its teenage years, complete with growth spurts and...

 

IBM Food Trust Solution Brief

IBM Food Trust™ is the first blockchain food safety solution that allows transaction partners to c...

 

Better Decisions Start with the Right Info at the Right Time

It's not just during global pandemics or catastrophes that businesses need good data fast. Successfu...

 

Effective Data Capital Creation Requires Scalable, Flexible Data Storage & Protection Infrastructure

The move to data-centric business models is geared to enable organizations to turn their data into d...

 

Why Data Center Modernization Is Critical To Business Success

Pursuing agility to truly impact business transformation requires embracing data center modernizatio...

 

Vanson Bourne - Global Data Protection Index III

The digital era is changing the way that organizations think about, protect, and monetize data. Now ...

 

Forrester - Why Data Center Modernization Is Critical To Business Success

The digital era has ushered in a proliferation of data that powers modern businesses. When leveraged...

 

Benefits of the Consistent Hybrid Cloud: A Total Cost of Ownership Analysis of the Dell Technologies

Over the past decade, cloud computing has grown to become an integral part of the enterprise IT envi...

 

The Power of the Hybrid Cloud Strategy: Addressing the Breadth of Enterprise Workload Requirements

Cloud computing has become an integral part of business strategy and IT architecture for enterprises...

 

The IT Roadmap from Modernization to Innovation with Consistent Hybrid Cloud

It has become the norm for enterprises to deploy workloads across multiple public, private, and edge...

 

The Total Economic Impact Of Dell EMC Servers For SAP

To run a digital business that is Intelligent and agile, your enterprise requires an IT landscape ca...

 

Three Transformational Compute Technologies Verified to Accelerate AI and Business Value

The field of analytics has long empowered businesses to extract value from their data. Given the com...

 

Dell EMC Ready Solutions for AI: Deep Learning with Intel

This ESG Technical Validation documents evaluation of Dell EMC Ready Solutions for AI: Deep Learning...

 

Accelerating the Artificial Intelligence Journey with Dell EMC Ready Solutions for AI

A single graphics processor (GPU) can now achieve 100 teraFLOPS due to advances in microprocessor ar...

 

Managing Business Uncertainty

When business becomes challenging, business leaders find ways to adapt. In this white paper, we prov...

 

7 Best Practices for Selling on E-Commerce Marketplaces Au

The entire marketplaces landscape has undergone a massive transformation in recent years. There are ...

 

The Right Price at the Right Time: Best Practices for Pricing on Marketplaces Au

With millions of sellers and billions of products across online marketplaces, shoppers know they hav...

 

7 Best Practices for Selling on E-Commerce Marketplaces UK

To sell more online, you must have a marketplace presence. Of course, you already know this....

 

华为:借助畅路销去哪儿购,五个月内新 增三倍的商机

华为通过与畅路销合作,将买家直接提供给认可的零售商,为购物者提供最...

 

Mastering Cross-Border Trade With Amazon

With worldwide e-commerce sales approaching $6.25 trillion,* there’s never been a better time to s...

 

A Recipe for Lean Account-Based Marketing

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support...

 

Lead Nurturing Cheat Sheet

The Lead Nurturing Cheat Sheet includes a comprehensive description of lead nurturing, ...

 

10 Marketing Predictions for a New Decade

With a new year comes a new world of marketing possibilities. And because we want to make sure you...

 

Five Critical Steps to Prepare Your Business for New Funding, Whether IPO or Private Equity

While the paths are different, the steps to prepare a finance organization for an IPO or to seek pri...

 

6 Ways to Run a More Profitable Business

When revenues exceed expenses, you’re profitable. Sounds simple enough, but as any business owner ...

 

How PCI-Compliant SD-WAN Helps Retailers Effectively Boost Security

With large sprawling networks, and a variety of communication protocols being deployed at retail sto...

 

Turn Your Business TV into a Full Video Experience

But as times change, so do expectations. Offering traditional TV at your business isn’t the same a...

 

Connected Venues Meet Sports Fan Demand for Immersive Experiences

Comcast Business Venue owners and operators have limitless opportunities to differentiate themselves...

 

Study finds WiFi is Top Technology Influencing Consumer Dining & Lodging Choices

It wasn’t quite a mystery that guests at restaurants and hotels want free WiFi, but a new report s...

 

Why Corporations are Embracing Multi - Event Apps

A single branded enterprise event app can serve as a foundation for all company events. Traditionall...

 

Wie Ihre Live-Events maximale Wirkung entfalten – ein Leitfaden für Marketingfachleute

Verpassen Sie nicht die Möglichkeiten, die Ihnen Veranstaltungen bieten. Es ist gut möglich, dass ...

 

A Marketer's Guide to Getting Maximum Impact from Live Events

Events offer opportunities you may be missing. There is a chance that your marketing program isn’t...

 

A New Funnel for a New Decade

A New Funnel for a New Decade: Moving from Acronyms to Customers. If there’s anything we can count...

 

20/20 E-Commerce Vision for the Year 2020

Did you know that e-commerce still only makes up 24% of all retail sales?* That means there’s a lo...

 

Multiple Revenue Streams

Adding multiple revenue streams to a services business need not be complicated expensive, but it doe...

 

5 Ways to Help Your BDRs Have Better Conversations in 2020

As a BDR manager, you’re constantly being pulled in a million directions. One minute you’re a co...

 

The call center technology migration playbook

Your move to a new call center shouldn’t be intimidating. This ebook covers the basic steps for a ...

 

Considerations for consolidating call centre technology

Your call centre tech stack is a mess, and it’s hard to figure out where you even start to unravel...

 

Solve your call centre’s seasonal capacity problem

Seasonal surges in capacity, while difficult, are par for the course for most businesses. And while ...

 

Customer service best practices

Make every customer interaction count Your agents embody your brand with every customer contact. ...

 

Contact Center Economics and the Cloud

If you are considering the right deployment model for your contact center, economic guidelines can h...

 

Building the Business Case for an Omnichannel Contact Center

While most companies today support multi-channel customer service, they typically manage individual ...

 

Artificial intelligence: Friend or foe of customer service?

Applications and devices that are enabled for artificial intelligence (AI) increasingly think and ac...

 

Secrets to a successful contact center migration

Lessons learned from over 1,200 customer experience transformations. Developing and executing on a p...

 

Ten Considerations for Moving Your Contact Centre to the Cloud

Migrate Your Contact Centre to the Cloud with Confidence. The maturity of cloud platforms inspires n...

 

The Definitive Guide to Marketing Metrics and Analytics

How marketing metrics and analytics can benefit you. The role of marketing is constantly evolving, a...

 

The Definitive Guide to Account-Based Marketing

Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams wo...

 

SES NETWORKS SIGNTURE RED MÓVIL COMO SERV CIO (NAAS)

A pesar del aumento del consumo de datos impulsado por las velocidades más altas, el promedio de in...

 

PRESTACIÓN DE SERVICIOS 4G/LTE

ENTEL es una compañía líder en telecomunicaciones que presta servicios de banda ancha y telefoní...

 

Red de transporte móvil administrada

Descubra cómo la red de transporte móvil, con SES Networks, lleva conectividad a usuarios remotos....

 

Marketplaces Deciphered: Unlocking the Code For Global Expansion

With nearly half of all product searches beginning on marketplaces, these channels have become an es...

 

From Data to Personalisation: Mapping the Empowered Consumer Experience

Today’s sellers are surrounded by e-commerce data. But most of it sits locked away, waiting for th...

 

5G Y LA SOCIEDAD HIPERCONECTADA

La transición de 3G a 4G/LTE fue una evolución de la red móvil, que otorgó mayores velocidades d...

 

DISMINUYENDO LA BRECHA DIGITAL: CÓMO LOS SATÉLITES LLEVARÁN 5G A TODAS PARTES.

Velocidades de datos ultrarrápidas. Alta disponibilidad. Flexibilidad extrema. Compatibilidad con u...

 

CONECTANDO PERÚ POR MAR Y TIERRA

En Axesat, estamos enfocados en crear oportunidades para nuestros socios y clientes en Perú y en to...

 

Ricoh Addresses SMB Needs with Subscription-Based Cloud Workflow Solutions

This IDC Market Perspective briefs how Ricoh addresses SMB Needs with subscription-based cloud workf...

 

A Practical Guide to AI in the Contact Center

Are you interested in how artificial intelligence (AI) might impact your contact center?...

 

Selling in the Age of Social Commerce

Social commerce, put simply, is sales on social media. By its most basic definition, it’s what ena...

 

Securing Applications in the Cloud

Denial-of-service (DoS) attacks are on the rise and have evolved into complex and overwhelming secur...

 

Cloud Load Balancing: Achieving Application Availability, Performance and Security

Over-utilized or geographically distant servers add unnecessary latency and degrade the visitor expe...

 

Securing the web perimeter

Securing The Web Perimeter: How Unpatched WordPress Installs Can Increase the Risk of Security Breac...

 

Tips from the Trenches

Services Professionals are some of the most dedicated individuals in any corporation. By their very ...

 

Mastering Operational Efficiency In Your Services Business

Streamlining the quote-to-cash process is crucial for any business. In this white paper, we’ll foc...

 

Mobile Programmatic Advertising Trends 2019

When it comes to mobile in-app advertising, what effect is programmatic having? Are mobile advertise...

 

Ultimate Guide to Comparing: Embedded Analytics Solutions

With the increasing demand to be competitive, businesses have turned to the advancements in analytic...

 

Sisense Versus Alternatives: Comparing Embedded Analytics Solutions

With the increasing demand to be competitive, businesses have turned to the advancements in analytic...

 

Compare top embedded business intelligence product vendors

The Embedded BI Product Comparison from G2 Crowd comes out every year with its User Satisfaction Rat...

 

Taking Your E-Commerce Business Global

When it comes to online sales, there aren’t any borders: E-commerce is happening everywhere. And f...

 

Unleash your full marketing potential and charge into 2020

Put your suitcases away because we’re bringing Marketing Nation Live directly to you – no travel...

 

Pricing for Marketplaces: The Definitive Guide

With millions of sellers and billions of products to compete with on marketplaces, it’s easy to ge...

 

How to Prepare Contact AND Account DATA for an AccountBased Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies ...

 

B2B Sales: How to Overcome the Pain Points of Your CRM

It’s no secret Customer Relationship Management (CRM) systems support sales operations and leaders...

 

G2 Crowd Grid® for Marketing Account Intelligence

Accounts buy, but it’s the people – stakeholders, decision makers & influencers – who decide. ...

 

3 Mistakes Organizations Make While Developing ABM Programs

So, you’re thinking about implementing ABM? NEWSFLASH: Account-based marketing is back and more po...

 

COLD CALLING TIPS & TRICKS

The objective of a cold call is neither to convince, nor is it to sell. The goal is to establish com...

 

eBook: The Impact of Direct Dials on Sales Productivity

Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their ...

 

5 Essential Features of a Prospecting Solution

As organizations chase new revenue targets in 2019, B2B sales leaders must examine prospecting solut...

 

How to Evaluate a B2B Contact Data Provider

But far too often organizations fail to properly evaluate vendors during the selection process. The ...

 

The Dummies Guide to Customer Data Platforms

Marketing technology has been shown to increase lead conversions and average deal sizes as well as i...

 

The Complete Guide to Holistic Marketing Measurement

The explosion of mobile has given marketers unprecedented opportunities to engage with an always-on ...

 

The Future of Finance is in the CFO’s Hands

It's no secret that CFOs need to be strategic but adopting a tactical financial approach on top of j...

 

Fuel Your Growth with Improved Planning and Budgeting

Planning and budgeting are vital to smart, fact-based business decision-making, but many finance tea...

 

The New Norm of Client Transparency in the Services Economy

Delivering transparency is becoming increasingly important across different industries. For some, it...

 

Finance Pros Share Tips for Evaluating Business Management Software

Whether you are a first time buyer of enterprise resource management (ERP) software, or a seasoned i...

 

From Startup to Midmarket: The Challenges

It’s impossible to predict with absolute certainty how the market will respond to a new technology...

 

Six Reasons Fast-Growing Businesses Choose NetSuite Over Sage Intacct

It is a great feeling when things fit perfectly, from the clothes we wear to a significant other or ...

 

Why Software Companies are Leaving QuickBooks for NetSuite

Join the more than 16,000 customers running their business on NetSuite. Are you ready to turbo-charg...

 

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio,...

 

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your em...

 

The Definitive Guide to Lead Generation

Lead generation has become an important strategy for modern marketers, as they strive to create dema...

 

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives-work, politics, breakin...

 

The Definitive Guide to Marketing Automation

Beyond the time-saving and efficiency benefits, marketing automation enables business processes that...

 

Funnel Optimization
[Part 1] A Winning Demand Gen Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

Developing campaigns to tackle each stage of the funnel is crucial to having an optimized marketing ...

 

Funnel Optimization
[Part 2] A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel

Developing campaigns to tackle each stage of the funnel is crucial to having an optimized marketing ...

 

Funnel Optimization
[Part 3] A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline

Developing campaigns to tackle each stage of the funnel is crucial to having an optimized marketing ...

 

How to become an AP top performer: Report on Best Practices in AP Automation

AP functions across industries are challenged to cut costs, boost efficiency and reactivity, and spe...

 

The Digital Marketing Guide For Retailers

This guide lays out the most common challenges and accompanying strategies for retailers. Retail bus...

 

Iptor - Leading swiss pharmaceutical wholesaler optimizes replenishment

Leading Swiss Pharmaceutical wholesales gains significant improvements in stock management and procu...

 

Cloud Computing and Business Intelligence Market Study

The world is hungry for cloud BI. In the latest Dresner Advisory Services’ Cloud Computing and Bus...

 

How To Build A Killer Webinar Presentation

To be successful on every level, we need to plan webinars with the audience perspective in mind – ...

 

Cinco motivos por los que tu empresa tiene que migrar a la nube

Si tu organización es como el 72 por ciento de las empresas, estarás usando, al menos, una aplicac...

 

4 CRM trends 2019

Digital transformation is sweeping the world. Latest Economist Intelligence Unit research claims tha...

 

Lo que me gustaría saber: Cinco pequeños empresarios comparten secretos de éxito

En este e-book, cinco empresarios con éxito comparten sus consejos y los conocimientos que ganaron ...

 

E-book "Nueve mitos sobre la migración a la nube"

Actualmente, las personas trabajan en más lugares que en la oficina, y son productivos en más disp...

 

Trabajar de forma más inteligente en la nube

El trabajo en equipo y la comunicación son esenciales para cualquier empresa. Las personas están m...

 

Más información sobre la migración a la nube

En este e-book gratuito, desmentimos los mitos sobre la informática en la nube. Conoce lo que realm...

 

Cuatro formas de motivar a los Millennials en la empresa

Ya se escribió mucho sobre cómo entender a los mileniales y trabajar con ellos, pero desde la pers...

 

The Next Mobile Decade

Ten years into the iPhone and four years into our mobile maturity study, most enterprise companies h...

 

Ten Tips For Increasing Conversion Rates

As acquisition costs rise, online merchants must maximize conversion rates of the customers who come...

 

Flex Your B2B Commerce Superpowers

Are you ready to become the digital hero of your B2B organization? The opportunity is now for digita...

 

5 Ways to Maximize Your Salesforce Data

Without data, you’re just another sales person with a quota; it’s a strong statement, but there...

 

The Marketing Analytics Evolution

With new marketing channels and technologies popping up every day, marketers must adapt and evolve t...

 

Forbes CMO Practice Marketing Accountability

Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbe...

 

The New Definitive Guide to Onboarding

The New Definitive Guide to Onboarding follows in the footsteps of the original Definitive Guide, br...

 

From Startup to Global Enterprise: Unlocking Your Software Company’s Full Potential

Software and technology companies operate in one of the most rapidly evolving industries of all, wit...

 

2018 Professional Services Global Pricing, Compensation and Utilization Benchmark

Service Performance Insight’s (SPI) Professional Services (PS) Global Pricing, Compensation and Ut...

 

A Buyer’s Guide to Business Management Software for Media and Publishing Companies

This buyer’s guide offers an overview on the strategic approach for a successful business manageme...

 

The Total Economic Impact of Oracle NetSuite ERP

Download this report by Forrester and Oracle NetSuite for an evaluation framework that identifies th...

 

The Rise of the Postmodern CFO

The CFO role faces a plethora of pressures. As the job evolves from that of a traditional finance an...

 

Introducing the 2018 Best-of-the-Best Professional Services Organizations

Based on the results from the eleventh annual Professional Services Maturity™ benchmark survey...

 

Reimagining the Advertising Industry - Advertising, Media and Publishing Case Studies

Learn about finance and back-office leading practices from the experts at Service Performance Insigh...

 

How to Optimize Your Marketing Technology Stack with Unified Customer Data (UK)

As a customer-centric marketer, you are always working towards gaining a 360-degree view of your cus...

 

How to Optimize Your Marketing Technology Stack with Unified Customer Data (US)

As a customer-centric marketer, you are always working towards gaining a 360-degree view of your cus...

 

The Pursuit of Data-driven Maturity

Digital maturity is all about balance-a balance of strategy, personnel, and marketing technology. Th...

 

Five steps to modernising your data

Software buyers are increasingly looking at software-as-a-Service (SaaS) applications because of the...

 

Intelligent Performance Optimization with Azure SQL Database

As you develop any app, database performance optimization is a critical consideration....

 

The Forrester Wave™ : Data Management Platforms, Q2 2017

You know the importance of identifying your best customer segments and treating them right....

 

Gartner Market Guide for AIOps Platforms, August 2017

Many IT operations teams are already using AI operations (AIOps) technologies that leverage big data...

 

IDG QuickPulse Report: The State of Application Security in Today’s Application Economy

IDG Research Services recently polled IT and security decision makers to gauge the state of their or...

 

Enterprise Risk Report: How Hackable is Your Smart Enterprise?

This research report identifies seven IoT devices that can be hacked in as little as three minutes...

 

The Developer’s Guide to Azure

With our developer guide, you’ll see how our comprehensive set of app platform services fits your ...

 

Why is Azure Cosmos DB the cloud database for enterprise?

Developing for and in the cloud has never been more dependent on data. Flexibility, performance...

 

Six cloud data challenges solved for app developers

Make sure you’re getting the most out of your data and the artificial intelligence (AI) technologi...

 

Azure Cosmos DB E-book

Spend more time building great apps and less time managing server infrastructure. Get your solutions...

 

Build better apps, get your data where it needs to be, and get it there fast

When you extend the global reach of your enterprise, you’ll find new markets for your products and...

 

A Developer's Guide to Building AI Applications

Artificial intelligence (AI) is accelerating the digital transformation for every industry, with exa...

 

Differentiate your apps with intelligent technology

Your customers want the best app experience you can provide. Add artificial intelligence (AI) capabi...

 

From Legacy Infrastructure to the Cloud: A Migration Journey in 5 Steps

When it comes to the cloud, most businesses have moved from wait-and-see to a “how do we make it h...

 

The Hybrid Networking: Conversational SD-WAN

We have two objectives when we create a “Conversational” book: First, to make sure it’s writte...

 

The High Performing Community Handbook

Brand communities existed long before the Internet. But it wasn’t until the explosion of social ne...

 

GOING DIGITAL WITH DOCUSIGN

Almost any department can benefit from digital document review and approval. Download this eBook to ...

 

2017 ENTERPRISE MOBILITY ROADMAP

By following an actionable plan, enterprises will be prepared to manage, secure, and enable true ent...

 

SECURE APPS FOR THE ENTERPRISE

In today’s highly mobile world, employees can work from just about anywhere using just about any d...

 

The Hybrid Network Buyer’s Checklist

A global wide-area network (WAN) should guarantee your company a consistently high-quality user expe...

 

The Future of SDN is Now

The buzz around software-defined networking (SDN) and its undeniable benefits has reached new height...

 

Delight Your Customers With Docusign

DocuSign is a proven tool for speeding and improving sales processes for better close rates. Some ha...

 

Forrester Case Study - Giffgaff Turns Customers Into Members Of Its Community Business Model

Can a community-based business model be your key to digital transformation? In this Forrester Case S...

 

The Digital Business: what do your customers expect?

This eBook investigates digital expectations from both the consumer and business perspectives....

 

Behind every great ad, there are a million digital connections

Imagine how much better you would know your audience if you could pull together all of their behavio...

 

Top Use Cases for Development in the Cloud

Businesses today must quickly develop and deploy new applications to their staff and customers. Such...

 

Capillary 5D Framework for CRM Maturity

50% of CRM programs fail to deliver the results expected from it. This is mainly due to small misses...

 

YOUR MARKETING ROI

With data scattered around different marketing roles, tools and technology platforms, improving expe...