Whitepapers

 

Pricing for Marketplaces: The Definitive Guide

With millions of sellers and billions of products to compete with on marketplaces, it’s easy to ge...

 

How to Prepare Contact AND Account DATA for an AccountBased Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perha...

 

B2B Sales: How to Overcome the Pain Points of Your CRM

It’s no secret Customer Relationship Management (CRM) systems support sales operations and leaders...

 

G2 Crowd Grid® for Marketing Account Intelligence

Accounts buy, but it’s the people – stakeholders, decision makers & influencers – who decide. ...

 

3 Mistakes Organizations Make While Developing ABM Programs

Account-based marketing is back and more popular than ever! Despite rampant success stories, far too...

 

COLD CALLING TIPS & TRICKS

The objective of a cold call is neither to convince, nor is it to sell. The goal is to establish com...

 

eBook: The Impact of Direct Dials on Sales Productivity

Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their ...

 

5 Essential Features of a Prospecting Solution

As organizations chase new revenue targets in 2019, B2B sales leaders must examine prospecting solut...

 

How to Evaluate a B2B Contact Data Provider

But far too often organizations fail to properly evaluate vendors during the selection process. The ...

 

The Dummies Guide to Customer Data Platforms

Marketing technology has been shown to increase lead conversions and average deal sizes as well as i...

 

The Complete Guide to Holistic Marketing Measurement

The explosion of mobile has given marketers unprecedented opportunities to engage with an...

 

The Future of Finance is in the CFO’s Hands

It's no secret that CFOs need to be strategic but adopting a tactical financial approach on top of j...

 

Fuel Your Growth with Improved Planning and Budgeting

Planning and budgeting are vital to smart, fact-based business decision-making, but many finance tea...

 

Managed Services: Opportunities and Challenges

Managed services, building recurring revenue and subscription pricing are the latest technology indu...

 

2019 Professional Services Automation Buyer’s Guide

Service Performance Insight (SPI) – a leading analyst in the professional services industry – cr...

 

Building Multi-Revenue Stream Services

Traditionally, services firms – like agencies - have relied on billable hours as their primary sou...

 

The New Norm of Client Transparency in the Services Economy

The agency-client relationship is shifting as brands are demanding greater transparency from their m...

 

Finance Pros Share Tips for Evaluating Business Management Software

Whether you are a first time buyer of enterprise resource management (ERP) software, or a seasoned i...

 

From Startup to Midmarket: The Challenges

It’s impossible to predict with absolute certainty how the market will respond to a new technology...

 

From Startup to Global Enterprise

Software and technology companies operate in one of the most rapidly evolving industries of all, wit...

 

Six Reasons Fast-Growing Businesses Choose NetSuite Over Sage Intacct

It is a great feeling when things fit perfectly, from the clothes we wear to a significant other or ...

 

Why Software Companies are Leaving QuickBooks for NetSuite

Join the more than 16,000 customers running their business on NetSuite. Are you ready to turbo-charg...

 

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio,...

 

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your em...

 

The Definitive Guide to Lead Generation

Lead generation has become an important strategy for modern marketers, as they strive to create dema...

 

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives-work, politics, breakin...

 

The Definitive Guide to Marketing Automation

Beyond the time-saving and efficiency benefits, marketing automation enables business processes that...

 

Funnel Optimization
[Part 1] A Winning Demand Gen Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey

Developing campaigns to tackle each stage of the funnel is crucial to having an optimized marketing ...

 

Funnel Optimization
[Part 2] A Winning Digital Ad Strategy: How to Optimize at Every Stage of the Funnel

Developing campaigns to tackle each stage of the funnel is crucial to having an optimized marketing ...

 

Funnel Optimization
[Part 3] A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline

Developing campaigns to tackle each stage of the funnel is crucial to having an optimized marketing ...

 

How to become an AP top performer: Report on Best Practices in AP Automation

AP functions across industries are challenged to cut costs, boost efficiency and reactivity, and spe...

 

The Digital Marketing Guide For Retailers

This guide lays out the most common challenges and accompanying strategies for retailers. Retail bus...

 

Iptor - Leading swiss pharmaceutical wholesaler optimizes replenishment

Leading Swiss Pharmaceutical wholesales gains significant improvements in stock management and procu...

 

Cloud Computing and Business Intelligence Market Study

The world is hungry for cloud BI. In the latest Dresner Advisory Services’ Cloud Computing and Bus...

 

How To Build A Killer Webinar Presentation

To be successful on every level, we need to plan webinars with the audience perspective in mind – ...

 

Cinco motivos por los que tu empresa tiene que migrar a la nube

Si tu organización es como el 72 por ciento de las empresas, estarás usando, al menos, una aplicac...

 

4 CRM trends 2019

Digital transformation is sweeping the world. Latest Economist Intelligence Unit research claims tha...

 

Lo que me gustaría saber: Cinco pequeños empresarios comparten secretos de éxito

En este e-book, cinco empresarios con éxito comparten sus consejos y los conocimientos que ganaron ...

 

E-book "Nueve mitos sobre la migración a la nube"

Actualmente, las personas trabajan en más lugares que en la oficina, y son productivos en más disp...

 

Trabajar de forma más inteligente en la nube

El trabajo en equipo y la comunicación son esenciales para cualquier empresa. Las personas están m...

 

Más información sobre la migración a la nube

En este e-book gratuito, desmentimos los mitos sobre la informática en la nube. Conoce lo que realm...

 

Cuatro formas de motivar a los Millennials en la empresa

Ya se escribió mucho sobre cómo entender a los mileniales y trabajar con ellos, pero desde la pers...

 

The Next Mobile Decade

Ten years into the iPhone and four years into our mobile maturity study, most enterprise companies h...

 

Ten Tips For Increasing Conversion Rates

As acquisition costs rise, online merchants must maximize conversion rates of the customers who come...

 

Flex Your B2B Commerce Superpowers

Are you ready to become the digital hero of your B2B organization? The opportunity is now for digita...

 

5 Ways to Maximize Your Salesforce Data

Without data, you’re just another sales person with a quota; it’s a strong statement, but there...

 

The Marketing Analytics Evolution

With new marketing channels and technologies popping up every day, marketers must adapt and evolve t...

 

Forbes CMO Practice Marketing Accountability

Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbe...

 

The New Definitive Guide to Onboarding

The New Definitive Guide to Onboarding follows in the footsteps of the original Definitive Guide, br...

 

From Startup to Global Enterprise: Unlocking Your Software Company’s Full Potential

Software and technology companies operate in one of the most rapidly evolving industries of all, wit...

 

2018 Professional Services Global Pricing, Compensation and Utilization Benchmark

Service Performance Insight’s (SPI) Professional Services (PS) Global Pricing, Compensation and Ut...

 

A Buyer’s Guide to Business Management Software for Media and Publishing Companies

This buyer’s guide offers an overview on the strategic approach for a successful business manageme...

 

The Total Economic Impact of Oracle NetSuite ERP

Download this report by Forrester and Oracle NetSuite for an evaluation framework that identifies th...

 

The Rise of the Postmodern CFO

The CFO role faces a plethora of pressures. As the job evolves from that of a traditional finance an...

 

Introducing the 2018 Best-of-the-Best Professional Services Organizations

Based on the results from the eleventh annual Professional Services Maturity™ benchmark survey...

 

Reimagining the Advertising Industry - Advertising, Media and Publishing Case Studies

Learn about finance and back-office leading practices from the experts at Service Performance Insigh...

 

How to Optimize Your Marketing Technology Stack with Unified Customer Data (UK)

As a customer-centric marketer, you are always working towards gaining a 360-degree view of your cus...

 

How to Optimize Your Marketing Technology Stack with Unified Customer Data (US)

As a customer-centric marketer, you are always working towards gaining a 360-degree view of your cus...

 

The Pursuit of Data-driven Maturity

Digital maturity is all about balance-a balance of strategy, personnel, and marketing technology. Th...

 

Five steps to modernising your data

Software buyers are increasingly looking at software-as-a-Service (SaaS) applications because of the...

 

Intelligent Performance Optimization with Azure SQL Database

As you develop any app, database performance optimization is a critical consideration....

 

The Forrester Wave™ : Data Management Platforms, Q2 2017

You know the importance of identifying your best customer segments and treating them right....

 

Gartner Market Guide for AIOps Platforms, August 2017

Many IT operations teams are already using AI operations (AIOps) technologies that leverage big data...

 

IDG QuickPulse Report: The State of Application Security in Today’s Application Economy

IDG Research Services recently polled IT and security decision makers to gauge the state of their or...

 

Enterprise Risk Report: How Hackable is Your Smart Enterprise?

This research report identifies seven IoT devices that can be hacked in as little as three minutes...

 

The Developer’s Guide to Azure

With our developer guide, you’ll see how our comprehensive set of app platform services fits your ...

 

Why is Azure Cosmos DB the cloud database for enterprise?

Developing for and in the cloud has never been more dependent on data. Flexibility, performance...

 

Six cloud data challenges solved for app developers

Make sure you’re getting the most out of your data and the artificial intelligence (AI) technologi...

 

Azure Cosmos DB E-book

Spend more time building great apps and less time managing server infrastructure. Get your solutions...

 

Build better apps, get your data where it needs to be, and get it there fast

When you extend the global reach of your enterprise, you’ll find new markets for your products and...

 

A Developer's Guide to Building AI Applications

Artificial intelligence (AI) is accelerating the digital transformation for every industry, with exa...

 

Differentiate your apps with intelligent technology

Your customers want the best app experience you can provide. Add artificial intelligence (AI) capabi...

 

From Legacy Infrastructure to the Cloud: A Migration Journey in 5 Steps

When it comes to the cloud, most businesses have moved from wait-and-see to a “how do we make it h...

 

The Hybrid Networking: Conversational SD-WAN

We have two objectives when we create a “Conversational” book: First, to make sure it’s writte...

 

The High Performing Community Handbook

Brand communities existed long before the Internet. But it wasn’t until the explosion of social ne...

 

GOING DIGITAL WITH DOCUSIGN

Almost any department can benefit from digital document review and approval. Download this eBook to ...

 

2017 ENTERPRISE MOBILITY ROADMAP

By following an actionable plan, enterprises will be prepared to manage, secure, and enable true ent...

 

SECURE APPS FOR THE ENTERPRISE

In today’s highly mobile world, employees can work from just about anywhere using just about any d...

 

The Hybrid Network Buyer’s Checklist

A global wide-area network (WAN) should guarantee your company a consistently high-quality user expe...

 

The Future of SDN is Now

The buzz around software-defined networking (SDN) and its undeniable benefits has reached new height...

 

Delight Your Customers With Docusign

DocuSign is a proven tool for speeding and improving sales processes for better close rates. Some ha...

 

Forrester Case Study - Giffgaff Turns Customers Into Members Of Its Community Business Model

Can a community-based business model be your key to digital transformation? In this Forrester Case S...

 

The Digital Business: what do your customers expect?

This eBook investigates digital expectations from both the consumer and business perspectives....

 

Behind every great ad, there are a million digital connections

Imagine how much better you would know your audience if you could pull together all of their behavio...

 

Top Use Cases for Development in the Cloud

Businesses today must quickly develop and deploy new applications to their staff and customers. Such...

 

Capillary 5D Framework for CRM Maturity

50% of CRM programs fail to deliver the results expected from it. This is mainly due to small misses...

 

YOUR MARKETING ROI

With data scattered around different marketing roles, tools and technology platforms, improving expe...